By Blanca Greenstein, President of Laws of Life, LLC.
After creating "The Laws of Life with Blanca" webcast for the last 4 years on Facebook, I have observed that the videos or webcasts that optimally perform are those that have at least three (3) or more people participating in the webcast or a "collective" webcast. At the same time, I also realized that many entrepreneurs don't incorporate webcast or video production into their annual marketing budget and have formed a belief that they simply cannot afford a webcast or any form of video production.
In response to the above, I have therefore created the concept of collaborative marketing. Collaborative marketing is when entrepreneurs in related industries come together and record or go live with a webcast on a topic that combines their related industries. This collective webcast is an example of collaborative marketing as it builds credibility and confidence for each participant on the webcast. The mere state of being an "alliance" creates a sense of unity and community that causes the viewers to respond and take the time to actually view the webcast. People love a collective webcast! Additionally, the social network of each participant will support each participant thereby increasing the social engagement regarding the webcast as they are literally "rooting" for the participant and their involvement with the webcast.
At the same time, collaborative marketing also saves tremendous expense for each individual participant of the collective webcast. Instead of only one entrepreneur bearing the expense of the Laws of Life Studios team, all of the entrepreneurs can now contribute to the cost to video record or stream the collective webcast.
The price for each individual participant to be a part of a Laws of Life live stream is $100.00 for 15 minutes. The 3 types of webcasts the Laws of Life currently produces are as follows:
(1) The Puzzle Pieces: Every Tuesday at 12 noon Eastern. (Live Show filmed at the Wyndham Hotel 1950 Glades Road, Boca Raton, Florida, in Palms Suites on the 2nd floor of the Farmers Table Event Center)
(2) The Laws of Life with Blanca: Every Tuesday at 2 pm Eastern.(Live Show filmed at the Wyndham Hotel 1950 Glades Road, Boca Raton, Florida, in Palms Suites on the 2nd floor of the Farmers Table Event Center)
(3) Speak Up and Empower Hour: Every Wednesday at 12 noon Eastern. This is a show anyone in the world can join by calling into the call in number or joining the Zoom Link.
The price for the collective webcast to be edited and provided to each participant varies depending on the edits requested but the edit can be split evenly amongst the participants and then posted to the website and social media of each individual participant. Now, the video production is 75% less because the expense is being shared by all of the participants to the webcast. Video Production starts at $400 which includes 2 hours of editing and 2 rounds of edits.
I believe the main reason people do not invest in collaborative marketing is because they don't take the time to collaborate and they are fearful that their brand will be diluted. This is simply not the case. By combining appropriately related industries together, you can also obtain sponsors for your webcast that also tie into the substance and even create revenue for your webcast. The possibilities are unlimited! The key is to take the time to brainstorm and determine what co-participants would create a compelling and watchable webcast that may even go viral. You never know! Irregardless, you can create a beautiful webcast simply by collaborating and working together.
An example of a collective webcast is the Speak Up and Empower that we created on October 23, 2019. We combined Coach Rochelle Schwartz, a master relationship life coach with Matchmaker Steve Fox and we discussed dating after divorce. The conversation was highly engaging, interactive and entertaining! Create a collaboration today and build up your visibility and online reputation.
If you would like to brainstorm on a collective webcast or develop a collaborative marketing strategy, please reach out to the Laws of Life team today by emailing email@example.com or contact (561) 543-9040.